Thawatchai Arunyik, deputy governor for domestic marketing, said the
first measure, intra-regional travel, is set to start this week and run
until the end of January. People will be encouraged to visit nearby
attractions rather than go across regions. That would continue to
augment business in communities.
The authority will not focus on already crowded destinations such as Pattaya, Hua Hin and Kanchanaburi.
Four plans are set for next year, as the flooding will have completely
disappeared by then. It will begin with cross-region travel by
encouraging people from all parts of the country to visit the Central
region and Bangkok.
"TAT also will invite 10 travel agents from each province or more than
700 agents in January to see attractions in the Central region so they
can develop packages afterward," he said.
TAT later will boost niche markets like medical and corporate in
unaffected regions, particularly the Northeast. The plan is expected to
start in January.
Health and healing will also get attention in the coming year in order to assist people to release stress and ease their pains.
Expat associations in major cities, including Pattaya, Bangkok, Chiang
Mai, Hua Hin, Samui and Phuket would be asked to help promote domestic
tourism as well as to communicate with their people overseas about the
tourism situation in Thailand after the flood.
"We call this project 'Local to Global'. We'll ask Scandinavians in Hua
Hin, Japanese in Chiang Mai, Germans in the Northeast and Europeans in
Pattaya to help invite tourists to Thailand after the flooding," he
said.
TAT plans to spend Bt70 million on the strategy. All 35 TAT offices nationwide are involved in the preparations.
Chumpol Silpa-archa, a deputy prime minister and the tourism minister,
ordered organisations to prepare special relief campaigns and implement
them immediately after the flood crisis dissipates. TAT predicts that
the flooding would cause domestic travel to drop by 2 per cent or 1.8
million trips from the forecast 91 million trips this year. However, TAT
has not yet revised the projection as it is waiting for the situation
to settle down first.
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