"The overall beer market, worth more than Bt100 billion, is expected to be positive this year because of the coming election, which will result in better cash flow in the market," marketing director Chatchai Wiratyosin said. "Without any surprising incidents after the election, I believe the overall economy and the beer industry will be quite positive."
Chatchai said the company achieved 2percent growth in beer sales last year, which was in line with the growth of the overall Thai beer industry.
"We expect to increase our market share from 64 per cent currently to 65 per cent by the end of this year," he said.
He added that Thai Beverage's Chang beer, its closest competitor, posted a market share of 31 per cent.
"The local beer market, however, has been pressured by the government's strict regulations and ban on advertising."
Chatchai said the overall beer marฌket achieved nearly Bt50 billion in total sales in the first five months of this year.
Singha Corp yesterday held a oneday event at CentralWorld to celebrate Manchester United's success last seaฌson in claiming a record 19th Football League title to become the most successful club in English soccer.
"We invited [Rio] Ferdinand, the world's most expensive defender, to the country as the club's representative to thank Thai fans for the strong support they have always given to the team as well as offering them a chance to join in title celebrations," Chatchai said.
"The Thailand visit is part of Manchester United's Asian Trophy Tour by its stars Ferdinand, Patrice Evra and Park JiSung, who will make separate visits to particular markets in Asia to meet and greet the club's fans.
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