There are 11 properties in the pipeline - are InterContinentals, is a Crowne Plaza, are Holiday Inns, are Holiday Inn Expresses & are Hotel Indigos.
"We're going to manage all these 11 hotels with a combined six,005 rooms. They are set to open over the next years including new brands, Holiday Inn Express & Hotel Indigo," Jan Smits, CEO for Asia Australia, said last week.
Bangkok would be the only city in Southeast Asia to feature key IHG brands. The group earlier introduced all brands in Shanghai.
IHG currently operates ten hotels in Thailand with two,759 rooms - InterContinentals, Crowne Plaza & two Holiday Inns.
It also done the Thailand phase of the US$1 billion Holiday Inn relaunch programme earlier this year. All two Holiday Inns in Thailand now have the new identity, service culture & product offerings consistent with the new Holiday Inn brand.
The group introduced the Crowne Plaza brand to Thailand with the Crowne Plaza Bangkok Lumpini Park last year.
Hotel Indigo is a mid-scale lifestyle brand catering to design-aware guests who also require the assurance of the benefits of an international hotel chain, such as earning loyalty points.
The first Holiday Inn Express will be opened in Bangkok by the finish of this year, while the first Hotel Indigo will appear by 2013 on Wireless Road in the capital.
"This office has 30 people & will be responsible for driving our expansion across our key markets across Southeast Asia, including Thailand & Indochina. There will even be focused resources looking after the development of our resorts portfolio," they said.
IHG has established an office in Bangkok to support future development in Thailand, Vietnam, Maldives & Cambodia.
The country has passed through all crises & recovered quickly after each over the last few years. The challenges included Sars, bird flu & the Andaman tsunami.
IHG is confident that it would maintain its growth trajectory in the Thai market despite lots of negative factors including political unrest.
"The group has seen strong operations in Thailand, with occupancy at an average of above 70 percent across our ten hotels year to date.
"The visitor mix here is 50-per-cent long-haul international & 50-per-cent intra-regional including local.
"Global scale continues to be a key competitive advantage for IHG, with a powerful technique that helps drive business in to hotels.
"One of the largest opportunities across the region is the entry of the Holiday Inn Express brand in to key markets like Thailand & India," they added.
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