PTT will focus on regional growth, having reached the limit in domestic expansion, with the aim of becoming the second-largest petrochemicals player behind national brands in some countries within years.
The company will also increase the sales ratio of non-oil businesses such as Amazon coffee houses, 7-Eleven convenience stores & quick-service restaurants from 20-30 per-cent to 50 per-cent in the next to years. The move will offset lower profit margins from oil sales.
Saran Rangkasiri, executive vice president of PTT, said the company would maintain the number of PTT petrol stations in Thailand at about one,300.
"We will focus on strategic expansion, in neighbouring markets where they have a geographic advantage in terms of logistics & distribution of our completed oil," said Saran.
The company has 30 petrol stations in Laos, 46 in the Philippines & five in Cambodia.
They said PTT's abroad expansion would be of the company's major strategies in the next to years.
"Those neighbouring markets, such as Cambodia, Laos, & Myanmar [Burma], have no oil- refinery facilities in the country & they require to import completed oil from our country," they said. "Opening our PTT petrol stations in their markets will help release our surplus oil & add value to our products."
They said PTT would spend between Bt300 million & Bt500 million on expanding its network of petrol stations abroad over the next years.
They added that potential markets included Cambodia, the Philippines, Laos & southern China, as well as Myanmar & Vietnam, one time local regulations stopping foreign investment in petrol businesses were relaxed.
"We won't focus on the number of petrol stations to be opened abroad, but on oil volume traded per station, as well as their sales values & profit margins," said Saran.
PTT yesterday celebrated the opening of 555 Amazon coffee houses in Thailand, of which most can be present in PTT petrol stations. The company launched Amazon nine years ago. It expects to sell about 30 million cups of fresh coffee this year, up 25 per-cent over last year.
"We require to be of the leading brands in particular countries with the highest market share in the next years," said Saran.
"We plan to open another 120 Amazon coffee houses this year, including ten pilot outlets that will be opened outside the petrol stations. Potential locations will be large & little shopping malls & office buildings," said Saran.
They said the company expected the number of Amazon branches to reach two,000 in to years.
They added that the company would open its first abroad Amazon outlet in Laos this year.
Saran said PTT earned Bt1.08 per litre on diesel sales. Dealers earned about 78 satang per litre.
They said the government's cost control owner had cost PTT about Bt1.4 billion & urged the new chosen government not to interfere in oil prices.
"We think in the market mechanism & free trade. Full market competition will benefit both business entrepreneurs & consumers. Any type of government subsidy on energy products such as oil will discourage consumers from energy saving," they said.
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