Group president and chief executive Manoonsri Chotitawan said the investment aimed to increase chicken production to meet its export plans next year. Export volumes went up from 70,000 tonnes in 2009 to 110,000 tonnes last year.
"Export volume is expected to grow continuously this year so we have to increase production to serve rising market demand," she said.
Manoonsri added that the government should persuade importing countries to open more markets for Thai chicken. The share of Thai chicken exports in the world market can be doubled from 2 per cent currently to 4 per cent, or 800,000 tonnes, annually. In particular, Thailand has lost market share for frozen chicken in Japan to Brazil and China.
Thai frozen-chicken exports had been banned for five years after the bird-flu outbreak. Consequently, the country has exported only processed chicken, whose volume has dropped to 400,000 tonnes a year. The export price of the product has increased from US$3,800 a tonne to $5,000 (Bt152,000) now, thanks to high-quality production.
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